December 2022—Present
Understand and adapt to nuances in brand voice and styling for multiple clients across industries
Develop engaging and persuasive long-form copy for various industries and clients
Apply strong writing, editing, and proofreading abilities to each assignment to produce best possible content
Perform extensive research prior to writing
Manage multiple projects simultaneously under tight deadlines
July 2020—February 2026
Created and maintained collateral, including manuals, data sheets, quick start guides, and safety procedures
Managed all social media and web content, email campaigns, press releases, and advertisements
Managed and oversaw all trade shows, both domestic and international, with some travel required
Conducted market research to identity trends and customer preferences in data security technology
Collaborated with stakeholders to create effective advertising strategies and materials
Monitored analytics to assess campaign performance and inform future strategies
Developed creative materials such as brochures, flyers, and advertisements
Updated databases with customer information collected from various sources
Managed relationships with external vendors to ensure successful completion of projects
November 2017—August 2018
Managed a diverse range of responsibilities and directly supported five executive leaders
Managed calendars across student body, faculty and staff, College executive team, and outside contacts
Stewarded student workers, created visual materials and original copy for student-facilitated programs
Coordinated on-site meetings and events, forging relationships with internal and external vendors
Compiled data and student information, tracked changes, and created reports in Excel
Implemented filing systems to enhance document retrieval and organization
Organized campus events, such as Commencement, ensuring logistical support and resource allocation
April 2016—February 2019
Managed all Dear Hope social media content, including posts across multiple platforms and graphic design
Assisted in editing written submissions and assisted in website maintenance
Contacted potential contributors to showcase their personal story through art, poetry, and photography
May 2016—November 2017
Developed, implemented, and led digital branding strategy to ensure brand consistency across all online and print
marketing materials, including offline materials to bridge online and offline customer experience
Developed and executed strategies for maximizing the company's visibility and engagement during in-person events
Organized events such as ice cream tastings, product launches, and new store openings
Freelance Writer | December 2022—Present |
Marketing Coordinator, Security Engineered Machinery | July 2020—February 2026 |
Office Coordinator, College of the Holy Cross | August 2018—April 2020 |
Administrative Assistant, College of the Holy Cross | November 2017—August 2018 |
Social Media Manager, Dear Hope | April 2016—February 2019 |
Chief Digital Officer, SoCo Creamery | May 2016—November 2017 |
Westfield State University | 2012—2016 |
Bachelor of Arts | Public & Corporate Communication |
Ethnic and Gender Studies |
Cybersecurity | |
Additive Manufacturing | |
Waterworks Engineering | |
Mental Health | |
Ice Cream |
Long-form copywriting | Blogs and press releases |
Copywriting | Social media posts, email campaigns, web copy |
Visual art | Social media graphics, newsletters, product collateral |